PR approach

Bollywood celebrities are not just actors but also cultural icons who shape public opinion and influence societal values. A significant aspect of Bollywood's influence is the strategic use of celebrity public…

In celebrity culture, reputation management is paramount. Celebrities are under constant scrutiny from the media, and a tarnished image can have long-lasting consequences. When it comes to maintaining a pristine public image, the battle…

The term 'celebrity' doesn't merely signify fame; it also represents a powerful marketing tool. In India, where the entertainment industry is booming, the synergy between celebrities and corporations is more prevalent than ever. The Power…

Celebrities are constantly under scrutiny. The media glare magnifies their every move, both on and off the screen. Unfortunately, this often means that when a scandal erupts, it can spell disaster for their careers. However, many Indian…

In the competitive world of marketing and advertising, brands are constantly seeking innovative ways to capture the attention of their target audience. One strategy that has gained immense popularity in India is the collaboration between…

In India, the intersection of politics and entertainment has always been a captivating arena. The use of celebrities as political tools is a well-established practice. However, the mechanisms behind the political stardom of these…

The web has become a powerful platform for brands and celebrities to showcase their stories and products. India's online news-space is teeming with new-age websites, making it crucial for public relations (PR) professionals to master the…

Traditional PR practices have given way to innovative PR approaches as celebrities recognize the power of web media, particularly news websites in India, in shaping their public image. Indian celebrities are harnessing the potential of web…

In recent years, India has witnessed a significant shift in the way public relations (PR) campaigns are shaping public discourse and driving social change. While traditional PR strategies continue to play a crucial role, the use of…

The line between fame and philanthropy often blurs as celebrities actively engage in charitable activities. While it's heartening to see the stars contribute to society's betterment, one cannot help but wonder about the underlying motives.…