How the Bollywood PR machinery turns scandals into box office success
Bollywood thrives on attention. And nothing grabs more eyeballs than a scandal. While controversy might seem like a crisis, in the hands of a skilled PR team, it becomes an opportunity—a high-voltage promotional tool that keeps a film in the news, fuels curiosity, and drives audiences to the cinemas.
The calculated chaos of controversy
Scandals…
Read More...