OTT PR in India

What is OTT PR?

Quick and easy answer:
OTT PR, or Over-the-Top Public Relations, is the practice of promoting and creating buzz around content available on internet-based streaming platforms, like Netflix and Amazon Prime Video. In India, OTT Publicists and Bollywood Publicists play crucial roles in this, leveraging strategies such as content promotion, celebrity engagement, press releases, and reviews on entertainment news websites to attract viewers. Being featured on these websites provides a wider reach, credibility, audience engagement, and trendsetting potential, ultimately boosting viewership for OTT content in the digital era.

Over-the-Top (OTT) platforms have revolutionized the way we consume entertainment content, and India is no exception to this global trend. With a plethora of OTT Movies, Web Series, Shows, Documentaries, Games, Podcasts, Reality Shows, and more available at our fingertips, the demand for quality content has surged.

OTT Publicists and Bollywood Publicists play a crucial role in promoting and creating buzz around these offerings. Here, we explain what OTT is and how OTT PR is conducted in India, focusing on its impact on entertainment news websites.

Understanding OTT

What is OTT?

  • OTT stands for Over-the-Top, which refers to content delivery over the internet without the need for traditional cable or satellite TV services.
  • OTT platforms include popular names like Netflix, Amazon Prime Video, Disney+, Hotstar and more.
  • These platforms offer a wide range of content, including movies, web series, shows, documentaries, games, podcasts, reality shows and more.

OTT PR in India: A Comprehensive Approach

The Role of OTT Publicists

  • OTT Publicists are professionals responsible for promoting content available on OTT platforms.
  • They create and execute PR strategies to generate buzz, build anticipation, and attract viewers.

Bollywood Publicists in the OTT Space

  • Bollywood Publicists have expanded their roles to include promoting OTT content due to the Bollywood industry’s involvement in web series and films.
  • They leverage their industry connections and expertise to bridge the gap between OTT platforms and mainstream media.

Aspects Covered by OTT PR

1. Content Promotion

  • OTT PR professionals use various strategies to promote content, including teaser releases, trailer launches and exclusive sneak peeks.
  • Collaborations with mainstream media and entertainment news websites are key in creating a buzz around upcoming releases.

2. Celebrity Engagement

  • Bollywood celebrities often play significant roles in OTT content. PR professionals facilitate interviews, features, and profiles of these stars on entertainment news websites.
  • This generates immense interest and boosts viewership.

3. Press Releases and Media Kits

  • Well-crafted press releases and media kits are essential tools for OTT PR.
  • These documents provide essential information about the content, making it easy for journalists to cover it.

4. Exclusive Interviews and Features

  • OTT Publicists arrange exclusive interviews with the cast and crew, offering insights into the making of the content.
  • Features and articles on the storytelling, production, and themes further engage the audience.

5. Reviews and Previews

  • Early reviews and previews on entertainment news websites help build anticipation and credibility.
  • OTT PR professionals work with critics to ensure positive reviews.

Benefits of Being Published on Entertainment News Websites

1. Wider Reach

  • Entertainment news websites have a vast audience, providing exposure to a diverse set of viewers.
  • This exposure can lead to increased viewership on the OTT platform.

2. Credibility

  • Features, interviews, and reviews on reputable entertainment news websites lend credibility to the content.
  • Audiences are more likely to trust content recommended by established media outlets.

3. Engagement

  • The interactive nature of web media allows for direct engagement with the audience through comments, shares, and discussions.
  • This interaction can create a loyal fan base and drive word-of-mouth promotion.

4. Trendsetting

  • Entertainment news websites often set trends and shape public opinion.
  • Positive coverage can make a content piece a topic of discussion, creating a buzz that drives viewership.