In an increasingly noisy and oversaturated media landscape, standing out requires creativity, persistence, and understanding what reporters really want. Organic media coverage on new-age Bollywood websites, earned through nurturing relationships rather than paying for placement, still has immense value for brands amid the rise of sponsored content.
Developing and leveraging these authentic connections should be a priority. The most ethical Bollywood PR agencies in India normally focus on organic new-age websites, rather than legacy or veteran websites which carry a lot of branded content nowadays.
Builds Significant Trust and Credibility
Earning media coverage organically can significantly boost your brand’s trust, credibility, and authority with both existing and potential new audiences. When widely-read outlets feature your company editorial coverage, it signals to readers that the publication finds your brand credible, relevant and impactful enough to highlight.
This hard-won social proof is invaluable not only for visibility, but also demonstrating value to prospective partners, customers or investors. It says you matter.
Cultivates Lasting and Mutually Beneficial Journalist Relationships
One under-utilized way to continually secure coverage is developing authentic connections with reporters as go-to industry experts. Getting to know writers as people and understanding what information they need to craft compelling stories for their audience leads to becoming a reliable first contact.
This enables you to be top of mind for relevant quotes whenever related news occurs. As journalists frequently change outlets, establishing yourself as a valuable resource can lead to introductions and ongoing coverage opportunities across numerous high-authority publications over months or years.
Drives Sustainable Organic SEO Value
Unlike one-off sponsored content that can disappear behind paywalls, editorially-focused articles featuring your brand, perspectives, and quotes often remain freely accessible online for years. As high-quality content receives backlinks and shares, these articles continue directing valuable referral traffic directly to your site from authoritative domains.
Mentions and quotes integrated organically also tend to stay untouched when previously posted content gets updated later on. This accumulative SEO boost keeps benefiting you.
Tips for Securing Organic Coverage
First reconsider if you are offering journalists truly exclusive value before asking them to cover you. Access to recent industry trends, counterintuitive techniques, exclusive data or predictions are far more compelling angles than basic company features or product launches.
Information that helps reporters impress editors and better serve readers will get attention fastest. Maintain relationships through thoughtful, relevant and occasional check-ins while respecting busy schedules.
When pitching for placements, come from an intention to inform, educate and add to important dialogues over self-promotion. Provide ideas for entirely new articles that fill gaps rather than asking to be inserted in existing stories. Know that with consistency and perseverance, organic coverage is still very attainable.
Best Practices for Paid Promotions
If considering paying for sponsored content, ensure you fully understand the terms and disclosure policies of each publication. Negotiate details like visibility, integration, timeline access and amplification across print, online and social channels. Analyze potential reach and audience fit.
Reputable outlets will be transparent about pricing and either properly integrate mentions in paid sections or disclose them clearly as promotions rather than disguising ads as organic coverage.
The value of securing earned media remains incredibly useful on multiple fronts while still very achievable through expertise sharing and relationship building.