PR machinery in Bollywood

The web has become a powerful platform for brands and celebrities to showcase their stories and products. India's online news-space is teeming with new-age websites, making it crucial for public relations (PR) professionals to master the…

Traditional PR practices have given way to innovative PR approaches as celebrities recognize the power of web media, particularly news websites in India, in shaping their public image. Indian celebrities are harnessing the potential of web…

Celebrities are not just performers; they are brands, and their image can make or break their careers. Behind the scenes, there exists a high-stakes world of celebrity image consultants who work tirelessly to shape and maintain the public…

In recent years, India has witnessed a significant shift in the way public relations (PR) campaigns are shaping public discourse and driving social change. While traditional PR strategies continue to play a crucial role, the use of…

The line between fame and philanthropy often blurs as celebrities actively engage in charitable activities. While it's heartening to see the stars contribute to society's betterment, one cannot help but wonder about the underlying motives.…

Perception often shapes reality. Celebrities are not just artists; they are brands, cultural icons, and public figures. While their talent may be their ticket to stardom, maintaining a positive image in the public eye is equally crucial.…

Indian celebrities often find themselves under the constant scrutiny of the media. Their every move, statement, and appearance are dissected by the public and the press. While some celebrities manage to maintain a sense of mystery, many…

The pursuit of stardom is an arduous journey. Celebrities, whether they are actors, musicians, or sports personalities, understand the importance of their public image and how it can translate into substantial paydays. The Power of…

The influence of celebrity culture is undeniable. Bollywood stars, sports icons, and public figures dominate headlines, setting trends and shaping public opinion. Behind every successful celebrity, there's a team of professionals working…

Celebrities are constantly vying for attention . Beyond their on-screen personas, Bollywood divas often find themselves entangled in a fierce battle for their public image. The battleground? Mainstream media, particularly web news websites.…