PR approach

Indian celebrities often find themselves under the constant scrutiny of the media. Their every move, statement, and appearance are dissected by the public and the press. While some celebrities manage to maintain a sense of mystery, many…

The influence of celebrity culture is undeniable. Bollywood stars, sports icons, and public figures dominate headlines, setting trends and shaping public opinion. Behind every successful celebrity, there's a team of professionals working…

Celebrities have been using the power of Public Relations (PR) to boost their image and gain prominence in mainstream media from a long time now. PR has become an integral part of the celebrity ecosystem, helping them tackle the complex…

The media is often unpredictable, causing celeb careers to ebb and flow swiftly. Nevertheless, an emerging trend among Indian stars is becoming apparent: the strategic employment of Public Relations (PR) agencies in Mumbai to engineer…

Public Relations (PR) has always played a significant role in the world of celebrities and entertainment. In India, where the celebrity culture is deeply ingrained in society, the PR scene has evolved considerably over the years.…

While social media plays a pivotal role in shaping a celebrity's image today, it's essential not to overlook the impact of mainstream media, particularly web media, on the rise of India's celebrity PR boom. The Rise of Web Media…