crisis management

The line between fame and philanthropy often blurs as celebrities actively engage in charitable activities. While it's heartening to see the stars contribute to society's betterment, one cannot help but wonder about the underlying motives.…

Perception often shapes reality. Celebrities are not just artists; they are brands, cultural icons, and public figures. While their talent may be their ticket to stardom, maintaining a positive image in the public eye is equally crucial.…

The pursuit of stardom is an arduous journey. Celebrities, whether they are actors, musicians, or sports personalities, understand the importance of their public image and how it can translate into substantial paydays. The Power of…

The influence of celebrity culture is undeniable. Bollywood stars, sports icons, and public figures dominate headlines, setting trends and shaping public opinion. Behind every successful celebrity, there's a team of professionals working…

Celebrity controversies are as common as monsoon rains. While these controversies can often spell doom for a celebrity's career, some manage to not only weather the storm but also stage remarkable comebacks. There is a fascinating role…

Celebrities have been using the power of Public Relations (PR) to boost their image and gain prominence in mainstream media from a long time now. PR has become an integral part of the celebrity ecosystem, helping them tackle the complex…

The media is often unpredictable, causing celeb careers to ebb and flow swiftly. Nevertheless, an emerging trend among Indian stars is becoming apparent: the strategic employment of Public Relations (PR) agencies in Mumbai to engineer…

Public Relations (PR) has always played a significant role in the world of celebrities and entertainment. In India, where the celebrity culture is deeply ingrained in society, the PR scene has evolved considerably over the years.…

Bollywood has always been a melting pot of glamour, talent and controversies. For its A-listers, maintaining a pristine image in the public eye is not just a desire; it's a necessity. With the advent of web media and 24/7 news cycles,…

The entertainment industry has a variety of mediums including film, television, music, theater and more. And PR professionals play a pivotal role in shaping public perception, building brands, managing crises, and creating meaningful…