Bollywood

Celebrities have been using the power of Public Relations (PR) to boost their image and gain prominence in mainstream media from a long time now. PR has become an integral part of the celebrity ecosystem, helping them tackle the complex…

The media is often unpredictable, causing celeb careers to ebb and flow swiftly. Nevertheless, an emerging trend among Indian stars is becoming apparent: the strategic employment of Public Relations (PR) agencies in Mumbai to engineer…

Bollywood has always been a melting pot of glamour, talent and controversies. For its A-listers, maintaining a pristine image in the public eye is not just a desire; it's a necessity. With the advent of web media and 24/7 news cycles,…