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Celebrity controversies are as common as monsoon rains. While these controversies can often spell doom for a celebrity's career, some manage to not only weather the storm but also stage remarkable comebacks. There is a fascinating role…

Celebrities have been using the power of Public Relations (PR) to boost their image and gain prominence in mainstream media from a long time now. PR has become an integral part of the celebrity ecosystem, helping them tackle the complex…

The media is often unpredictable, causing celeb careers to ebb and flow swiftly. Nevertheless, an emerging trend among Indian stars is becoming apparent: the strategic employment of Public Relations (PR) agencies in Mumbai to engineer…

Public Relations (PR) has always played a significant role in the world of celebrities and entertainment. In India, where the celebrity culture is deeply ingrained in society, the PR scene has evolved considerably over the years.…

While social media plays a pivotal role in shaping a celebrity's image today, it's essential not to overlook the impact of mainstream media, particularly web media, on the rise of India's celebrity PR boom. The Rise of Web Media…

Bollywood has always been a melting pot of glamour, talent and controversies. For its A-listers, maintaining a pristine image in the public eye is not just a desire; it's a necessity. With the advent of web media and 24/7 news cycles,…