While social media plays a pivotal role in shaping a celebrity's image today, it's essential not to overlook the impact of mainstream media, particularly web media, on the rise of India's celebrity PR boom. The Rise of Web Media…

Bollywood has always been a melting pot of glamour, talent and controversies. For its A-listers, maintaining a pristine image in the public eye is not just a desire; it's a necessity. With the advent of web media and 24/7 news cycles,…

The entertainment industry has a variety of mediums including film, television, music, theater and more. And PR professionals play a pivotal role in shaping public perception, building brands, managing crises, and creating meaningful…