Bollywood manipulating the narrative with Paid Film Influencers on Social Media
In Bollywood, where perception often trumps reality, a nefarious ecosystem has taken root – a shadowy network of 'influencers' who peddle their online clout to the highest bidder. These digital mercenaries, armed with armies of followers…
Celebrity PR in India: Salman Khan’s PR Strategies
Salman Khan, a name synonymous with Bollywood's box office success, is not just an actor but a brand in himself. His PR strategies have been instrumental in maintaining his stardom despite the controversies that have surrounded him.
This…
Embrace Success: How Strategic PR Can Secure Your Artistic Legacy
In the competitive world of artistry, the fear of fading into obscurity before leaving a lasting mark can be a haunting prospect for many aspiring artists.
However, by harnessing the power of strategic public relations (PR) and…
Trends shaping the future of celebrity PR and communications industry
The communications industry has always been dynamic, but the pace of change feels faster than ever. Emerging technologies, changing media consumption habits, the 24/7 news cycle, and a polarized political climate present both opportunities…
Beyond Bollywood – PR for regional film industries goes mainstream
The Indian film industry, often associated with the glamour and noise of Bollywood, is expanding its horizons beyond the dominant Hindi-language film industry. Regional film industries, such as Kollywood and Tollywood, are emerging as the…
What are the drawbacks of leaving this world without establishing a PR legacy on Google
In today's media, establishing a PR legacy on Google has become increasingly important. Leaving this world without a digital footprint can have several drawbacks, including:
Missed opportunities: Establishing a PR legacy on Google can…
The Impact of Celebrity PR on Society’s Perceptions and Values
Bollywood celebrities are not just actors but also cultural icons who shape public opinion and influence societal values. A significant aspect of Bollywood's influence is the strategic use of celebrity public…
How A-listers from B-Town Can Benefit from Being Featured in New-Age Entertainment Websites
Bollywood, often referred to as B-Town, is a vibrant and dynamic film industry that produces a plethora of films each year, featuring some of the most talented actors and actresses in the world.
While traditional media outlets have been…
Lights, Camera, PR! Celebrities and Their Journey Through the Media Spotlight in India
Behind the Media Glare
Celebrities often find themselves under the constant scrutiny of the media spotlight. Whether it's Bollywood actors, sports stars, or popular musicians, they are constantly in the public eye. But what goes on behind…
PR Agencies vs. In-House Teams: The Battle for Celebrity Reputation Management
In celebrity culture, reputation management is paramount. Celebrities are under constant scrutiny from the media, and a tarnished image can have long-lasting consequences. When it comes to maintaining a pristine public image, the battle…