In an environment where headlines compete for attention and every statement can be dissected, sometimes the smartest move is not to speak at all. Media silence is a strategy used by influential figures, corporations and even governments to…

Money loves silence until you give it the wrong kind of attention. That is the paradox most high earners, brands, and public figures fail to understand until it is too late. You can be at the peak of success with revenue streams flowing,…

There is a difference between chasing publicity and making publicity chase you. The latter is where the real money lies. When credible news websites start running stories on you without you begging for attention, the game changes. Your name…

Let’s get brutally honest. A million followers. A trending dance reel. A flood of DMs. It feels like you've made it, right? But here’s the uncomfortable truth that most aspiring Bollywood actors eventually discover. The buzz you build on…

In an ever-evolving media space, where platforms rise and fall at the speed of a trending headline, the concept of legacy media in India continues to hold undeniable value. Despite the rise of new-age digital platforms and influencer-driven…

In the high-stakes world of espionage and covert operations, few operatives have mastered the art of perception management quite like Ethan Hunt. As the central character of Paramount Pictures' blockbuster franchise 'Mission Impossible',…

Ranveer Singh, Ranbir Kapoor, and Akshay Kumar are prominent figures in the Indian film industry, and their public image seems to be carefully managed through various strategies. Ranveer Singh Ranveer Singh is known for his bold and…

Let’s get one thing straight — Bollywood isn't just about lights, camera, action. It's a business. And in this business, the players who truly run the show aren’t always in front of the camera. They’re behind the scenes, pulling strings,…

The glamour of Bollywood is not just built on dazzling performances and cinematic brilliance; much of it is strategically shaped behind the scenes by celebrity publicists. These professionals are the architects of image building, working…

Bollywood thrives on attention. And nothing grabs more eyeballs than a scandal. While controversy might seem like a crisis, in the hands of a skilled PR team, it becomes an opportunity—a high-voltage promotional tool that keeps a film in…