Let’s get one thing straight — Bollywood isn't just about lights, camera, action. It's a business. And in this business, the players who truly run the show aren’t always in front of the camera. They’re behind the scenes, pulling strings,…

The glamour of Bollywood is not just built on dazzling performances and cinematic brilliance; much of it is strategically shaped behind the scenes by celebrity publicists. These professionals are the architects of image building, working…

Bollywood thrives on attention. And nothing grabs more eyeballs than a scandal. While controversy might seem like a crisis, in the hands of a skilled PR team, it becomes an opportunity—a high-voltage promotional tool that keeps a film in…

The Bollywood industry is as much about perception as it is about performance. While talent plays a crucial role in shaping an actor’s career, their public image determines their longevity and influence. This is where Bollywood PR teams…

Where fame and scrutiny go hand in hand, celebrity meltdowns are almost inevitable. From public outbursts to personal controversies, Bollywood stars often find themselves in the eye of the storm. Behind every successful damage control…

In Bollywood, where fame is fleeting and scandals are just a headline away, reputation management has become a high-stakes game. Behind every star’s polished image lies a team of PR professionals working tirelessly to craft narratives,…

The music launch of 'Legacy,' a collaborative masterpiece by legendary singer Anup Jalota and his protégé Sumeet Tappoo, turned out to be one of the most remarkable events of 2024. Held at the opulent JW Marriott in Juhu, the event was…

With the increasing sophistication of Google’s algorithms and the integration of artificial intelligence (AI) into search processes, understanding and implementing the NEEATT framework has become essential for content creators and SEO…

In an increasingly noisy and oversaturated media landscape, standing out requires creativity, persistence, and understanding what reporters really want. Organic media coverage on new-age Bollywood websites, earned through nurturing…

Amitabh Bachchan, the legendary Bollywood actor, has not only captivated audiences with his powerful performances but has also left an indelible mark on the world of branding and public relations. Throughout his illustrious career…