With the increasing sophistication of Google’s algorithms and the integration of artificial intelligence (AI) into search processes, understanding and implementing the NEEATT framework has become essential for content creators and SEO…

In an increasingly noisy and oversaturated media landscape, standing out requires creativity, persistence, and understanding what reporters really want. Organic media coverage on new-age Bollywood websites, earned through nurturing…

Amitabh Bachchan, the legendary Bollywood actor, has not only captivated audiences with his powerful performances but has also left an indelible mark on the world of branding and public relations. Throughout his illustrious career…

Bollywood PR agencies use a variety of tactics and strategies to promote celebrities organically on new-age news websites. These strategies include digital promotions, online news media focus, personalized approaches, and creating a strong…

United States: Publicist: A person responsible for generating and managing celebrity PR and publicity for a client. Press Agent: Similar to a publicist, focuses on managing media coverage and public perception. Media Relations…

In Bollywood, where perception often trumps reality, a nefarious ecosystem has taken root – a shadowy network of 'influencers' who peddle their online clout to the highest bidder. These digital mercenaries, armed with armies of followers…

Salman Khan, a name synonymous with Bollywood's box office success, is not just an actor but a brand in himself. His PR strategies have been instrumental in maintaining his stardom despite the controversies that have surrounded him. This…

In the competitive world of artistry, the fear of fading into obscurity before leaving a lasting mark can be a haunting prospect for many aspiring artists. However, by harnessing the power of strategic public relations (PR) and…

The communications industry has always been dynamic, but the pace of change feels faster than ever. Emerging technologies, changing media consumption habits, the 24/7 news cycle, and a polarized political climate present both opportunities…

The Indian film industry, often associated with the glamour and noise of Bollywood, is expanding its horizons beyond the dominant Hindi-language film industry. Regional film industries, such as Kollywood and Tollywood, are emerging as the…