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The Celebrity PR Knowledge Hub is a guide for actors, actresses, reality show contestants, beauty pageant participants, fashionistas, influencers, filmmakers, production houses, singers, music composers, music companies, music video producers, directors, and all the artistes who strategize to earn fame and wealth in Bollywood.

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The value of ‘organic’ news media coverage

In an increasingly noisy and oversaturated media landscape, standing out requires creativity, persistence, and understanding what reporters really want. Organic media coverage on new-age Bollywood websites, earned through nurturing…

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Inspiring things about Amitabh Bachchan on PR and branding

Amitabh Bachchan, the legendary Bollywood actor, has not only captivated audiences with his powerful performances but has also left an indelible mark on the world of branding and public relations. Throughout his illustrious career…

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PR tactics and strategies of Bollywood PR agencies

Bollywood PR agencies use a variety of tactics and strategies to promote celebrities organically on new-age news websites. These strategies include digital promotions, online news media focus, personalized approaches, and creating a strong…

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Glossary of terms for PR professionals in US and UK

United States: Publicist: A person responsible for generating and managing celebrity PR and publicity for a client. Press Agent: Similar to a publicist, focuses on managing media coverage and public perception. Media Relations…

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Bollywood manipulating the narrative with Paid Film Influencers on Social Media

In Bollywood, where perception often trumps reality, a nefarious ecosystem has taken root – a shadowy network of 'influencers' who peddle their online clout to the highest bidder. These digital mercenaries, armed with armies of followers…

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Embrace Success: How Strategic PR Can Secure Your Artistic Legacy

In the competitive world of artistry, the fear of fading into obscurity before leaving a lasting mark can be a haunting prospect for many aspiring artists. However, by harnessing the power of strategic public relations (PR) and…

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Trends shaping the future of celebrity PR and communications industry

The communications industry has always been dynamic, but the pace of change feels faster than ever. Emerging technologies, changing media consumption habits, the 24/7 news cycle, and a polarized political climate present both opportunities…

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Beyond Bollywood – PR for regional film industries goes mainstream

The Indian film industry, often associated with the glamour and noise of Bollywood, is expanding its horizons beyond the dominant Hindi-language film industry. Regional film industries, such as Kollywood and Tollywood, are emerging as the…

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What are the drawbacks of leaving this world without establishing a PR legacy on Google

In today's media, establishing a PR legacy on Google has become increasingly important. Leaving this world without a digital footprint can have several drawbacks, including: Missed opportunities: Establishing a PR legacy on Google can…

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The Impact of Celebrity PR on Society’s Perceptions and Values

Bollywood celebrities are not just actors but also cultural icons who shape public opinion and influence societal values. A significant aspect of Bollywood's influence is the strategic use of celebrity public…

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