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The Celebrity PR Knowledge Hub is a guide for actors, actresses, reality show contestants, beauty pageant participants, fashionistas, influencers, filmmakers, production houses, singers, music composers, music companies, music video producers, directors, and all the artistes who strategize to earn fame and wealth in Bollywood.

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How Bollywood PR teams craft the perfect celebrity image

The Bollywood industry is as much about perception as it is about performance. While talent plays a crucial role in shaping an actor’s career, their public image determines their longevity and influence. This is where Bollywood PR teams…

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The dark art of managing celebrity meltdowns in Bollywood

Where fame and scrutiny go hand in hand, celebrity meltdowns are almost inevitable. From public outbursts to personal controversies, Bollywood stars often find themselves in the eye of the storm. Behind every successful damage control…

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The big game of reputation management in Bollywood

In Bollywood, where fame is fleeting and scandals are just a headline away, reputation management has become a high-stakes game. Behind every star’s polished image lies a team of PR professionals working tirelessly to craft narratives,…

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Music album launch of ‘Legacy’ garners historic media spotlight

The music launch of 'Legacy,' a collaborative masterpiece by legendary singer Anup Jalota and his protégé Sumeet Tappoo, turned out to be one of the most remarkable events of 2024. Held at the opulent JW Marriott in Juhu, the event was…

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What is the concept of NEEATT in Google Search

With the increasing sophistication of Google’s algorithms and the integration of artificial intelligence (AI) into search processes, understanding and implementing the NEEATT framework has become essential for content creators and SEO…

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The value of ‘organic’ news media coverage

In an increasingly noisy and oversaturated media landscape, standing out requires creativity, persistence, and understanding what reporters really want. Organic media coverage on new-age Bollywood websites, earned through nurturing…

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Inspiring things about Amitabh Bachchan on PR and branding

Amitabh Bachchan, the legendary Bollywood actor, has not only captivated audiences with his powerful performances but has also left an indelible mark on the world of branding and public relations. Throughout his illustrious career…

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PR tactics and strategies of Bollywood PR agencies

Bollywood PR agencies use a variety of tactics and strategies to promote celebrities organically on new-age news websites. These strategies include digital promotions, online news media focus, personalized approaches, and creating a strong…

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Glossary of terms for PR professionals in US and UK

United States: Publicist: A person responsible for generating and managing celebrity PR and publicity for a client. Press Agent: Similar to a publicist, focuses on managing media coverage and public perception. Media Relations…

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Bollywood manipulating the narrative with Paid Film Influencers on Social Media

In Bollywood, where perception often trumps reality, a nefarious ecosystem has taken root – a shadowy network of 'influencers' who peddle their online clout to the highest bidder. These digital mercenaries, armed with armies of followers…

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