The impact of PR on celebrity careers

The morning after a box-office disaster is often brutal for a star. Phones stop ringing, producers hesitate to commit, and endorsement contracts suddenly appear fragile. Yet some actors emerge from the same failures unscathed, their aura…

Why some Bollywood stars leak their own scandals

The phone buzzes in the middle of the night. A grainy video clip, a heated recording, or a scandalous photograph suddenly floods newsrooms. Within hours it dominates headlines, talk shows, and gossip columns. But what is rarely admitted,…

This one PR mistake could cost you everything

Money loves silence until you give it the wrong kind of attention. That is the paradox most high earners, brands, and public figures fail to understand until it is too late. You can be at the peak of success with revenue streams flowing,…

How to make the media chase you

There is a difference between chasing publicity and making publicity chase you. The latter is where the real money lies. When credible news websites start running stories on you without you begging for attention, the game changes. Your name…